Why Traditional Networking is Dead (And What Actually Works in the Age of AI)
Episode Title: Traditional Networking Is Dead – Here's What to Do Instead
Host: Thembi Bheka
Podcast: The Power of Connection
Episode Summary:
In this powerful episode, Thembi Bheka dives deep into why traditional networking (think cold DMs, business cards, and elevator pitches) is no longer effective in today’s AI-driven world. Instead, she offers fresh, human-centered strategies for building real relationships that fuel business growth and increase visibility in the places that matter most.
🎯 Key Takeaways:
Why traditional networking is outdated: Physical business cards and cold outreach no longer create lasting impact.
The power of digital presence: AI search engines (like ChatGPT and Perplexity) are now telling your story—are they telling the right one?
Be real, not perfect: People connect with authenticity, not polish. Your story matters—especially the messy parts.
How to build trust at scale: Podcasts, newsletters, and voice notes can nurture relationships without feeling transactional.
The Connection Map: A framework to attract and grow high-value relationships with no pitching required.
🔍 What You Will Discover:
Why people don’t care about your elevator pitch anymore
How AI tools are shaping your digital reputation
A real example of how Thembi leveraged connection to get on the radar of top leaders
The new metrics of trust in business relationships
Simple shifts to make your story more visible and magnetic in a noisy digital world
🛠 Tools & Tips:
Google (or ChatGPT) yourself: See what story is being told about you online—then take control of it.
Focus on human touchpoints: Thoughtful comments, voice notes, and resharing content can make a big impact.
Leverage platforms with reach: Instead of hiding your content on your website, use tools like Substack or Beehive to amplify it.
Be present, not perfect: Start conversations, not campaigns. Show up genuinely and consistently.
💬 Quote of the Episode:
“People won’t remember your pitch—they’ll remember how you made them feel.”
