The Power of Direct Connection in Challenging Times

In the midst of uncertainty and change, there's one powerful tool that can transform your business landscape: picking up the phone.

This simple action, reaching out to current and past customers, can create opportunities and strengthen relationships in ways you might not expect. Let me share a story to illustrate this point, inspired by insights from Don Crowther.

The Unexpected Call

Imagine being in Don Crowther's shoes. As a business owner, Don found himself facing the challenges of a rapidly changing world. He understood that his customers were the lifeblood of his business, but he also knew that these times required a different approach. So, he decided to pick up the phone.

With each call, Don started with a simple yet genuine message: "Hey, this is Don Crowther. I'm calling because I'm concerned about you. I want to make sure that things are going okay. What can I do to help you?" He wasn’t trying to sell anything; his primary goal was to offer support and show that he cared.

Voicemail Magic

Of course, 80% of those calls went straight to voicemail. But Don didn’t see this as a setback. Instead, he left a compelling voicemail message, reiterating his concern and willingness to help. "Would you be able to talk with me? I'm not trying to sell you anything. I'm just calling to help."

To Don's surprise, many of those customers called back. They were appreciative of his concern and openness. These conversations often naturally evolved into discussions about their current needs and challenges. Don discovered that many of his customers were desperate for the solutions his business offered. They were willing to invest to solve their pressing problems, and what started as a gesture of goodwill often turned into a valuable sales opportunity.

Seizing New Opportunities

But Don didn't stop there. He knew that times were tough and that businesses needed to be resourceful. He explored various aid programs designed to support small businesses. In the United States, for instance, new laws were passed to provide loans to small businesses with less than 499 employees. These loans could cover payroll, utilities, and mortgage expenses, effectively turning into grants if used correctly.

Don saw this as a chance to not only sustain his business but to grow it. He used the funds to hire some of the millions of people who had lost their jobs, bringing them into his business to build a strategic foundation. This move not only helped his business but also provided much-needed employment opportunities in his community.

The Power of Connection

Don’s story is a testament to the power of direct connection and resourcefulness. By picking up the phone and genuinely reaching out to his customers, he not only strengthened his business relationships but also discovered new opportunities to thrive. In challenging times, this approach can make all the difference.

If you want to dive deeper into strategies like these and hear more inspiring stories, I invite you to get the full interview with Don Crowther.

You'll gain insights and practical tips that can help you navigate these times and turn challenges into opportunities.

Remember, the first step to success might be as simple as picking up the phone.