While everyone is busy shopping and getting ready for Christmas, I have found myself obsessed with the new changes happening in the digital landscape.

On December 19 I am hosting a webinar where I dive deep into these and the solutions of what I think everyone should be doing in 2025 and beyond.

Register at https://thembibheka.com/2025predictions

I recently hosted an event where I interviewed experts on their 2025 predictions.

I also have been in rooms where these topics are ruling the day and I am loving what I see and hear.

One thing for sure is the last decade's ways of doing business are obsolete, as Ryan Levesque puts it.

I believe 50% of online businesses will be wiped away in 2025 due to a few factors including:

• Increased Cost of Ads

• AI overview search results

• Increased competition

• Rapid Technological Advancement, think AI

• Changed Customer Behaviour

But you don't have to be a victim. There are ways to prepare yourself and come out strong in 2025 and beyond by using these simple but strategic ways.

1. Leverage AI wisely

   Humanity will win with AI. Instead of copying and pasting what AI gives you, instill your voice and humanize AI as much as possible to connect with your audience ( my friend Alison Vidotto dives deep on this)

2. Forget Scale, focus on intimacy and connection

   With so much competition, people can copy formulas, strategies, and funnels, but they can not copy the connection and the intimacy you have with your community. My friends, Emma and Eleanor do this very well. One of the ways they do this is by sending personalized emails to their community during launches. This doesn't sound scalable but it increased their conversions by a huge amount during a recent launch.

3. Collaboration over Competition

   My mentor Jeff Walker always shares how he went from 6 to 7 figures by doing affiliate/JV launches. To do this, you need to create long term, lasting relationships with people with your target audience. Right now there is so much competition and instead of going into comparison, go deeper into relationships.

4. Create EEAT content

   This is content that shows your Expertise, Experience, Authority and Trust. The easiest way to do this is by hosting events where you invite experts in your industry to come and share what's working right now. I have done these events with leading experts including Jeff Walker, Dean Graziosi, Bari Baumgardner, Stu McLaren and many others. This is the fastest way to increase your authority, positioning and trust. Actually every business I have started has been anchored by an event with experts, from Real estate, VA business to coaching.

5. Focus more on GEO not SEO

   Generative Engine Optimization is the next thing. Search engines like Perplexity AI are projected to surpass google on searches. Though this is currently an ad free search engine, if history is to go by, very soon we will see it with paid ads. Therefore you need to position yourself to rank high in these search engines. One way to do that is by increasing your digital PR. Since these platforms search everywhere, you want to be everywhere with relevant content. That means answering questions on platforms like Quora or reddit, be on Wiki, have online authority etc..

6. Focus on High end, High Touch

   My friend Ryan Levesque shared on our recent interview how he started a newsletter, handwritten by him. No AI, no assistant just old handwriting. With these he has seen more opportunities in the last 6 months than the last 3 years. He has focused on Intimacy and meeting people in real life more than digitalization. He is writing a book, that will be published via audio spoken by him. These sound unscalable but in a sea of AI, this is the best way to win, because you definitely can't compete with AI.

   In fact one of our guests, Bari Baumgardner shared how during economic uncertainties, people want a more high touch, high end coaching. Is it time to give your community just that?

7. Voice and Visual searches

   41 % of adults in the US use voice search. In fact my son uses Siri all the time. Therefore when you think of your content, is is voice and conversational searchable? Could a podcast be the next thing seeing we just had a 'podcast' election? What about audio books? I'll leave this for you to think.

On December 19 I am hosting a webinar where I dive deep into these and the solutions of what I think everyone should be doing in 2025 and beyond. Register at https://thembibheka.com/2025predictions